Marketplace Platform
The Art Sutra — Global Art Marketplace
Art marketplace
The brief
The Art Sutra is a marketplace for original art, connecting verified artists with buyers worldwide. Buyers browse by medium — or by intention, which is unusual: wealth, calm, love, protection. The largest build in this set. A marketplace is not a website with a shop attached; it is two audiences, artist and buyer, each needing a different product, joined by listings, verification, orders and payouts. Delivered end to end: Domain and DNS, hosting and mail, the build itself, the identity applied through it, the written content, the product and lifestyle photography, SSL and hardening, on-page SEO and the analytics behind it. One supplier, one set of artwork, one place to ask when something needs changing.
The challenge
Every marketplace faces the same start: no buyers until there are artists, no artists until there are buyers. The artist side had to be worth using before a single sale existed. Original art is also one-of-one. Nothing restocks, every piece is unique, and a sold work has to leave the listings without leaving a dead page behind. Verification matters more than in most categories, because a buyer paying for an original needs to know it is one.
Our approach
Built as two products sharing a spine — a listing and sales tool for artists, a discovery experience for buyers. The intention-led browsing exists because that is genuinely how people choose art for a home, and no marketplace was offering it. Verification is part of the listing flow rather than a badge applied afterwards.
The result
A working marketplace: artists list and manage their own work, buyers browse by medium or intention, and orders run end to end. Infrastructure, security and search were part of the build rather than a later phase.
The build
The live site, on desktop and on a phone
Captured from the site as it is running now. Not a mockup — open it yourself.
