eCommerce SEO Services
Category pages are where eCommerce SEO is won.
- Technical fixes in weeks; rankings in 3–6 months
Most online stores optimise product pages and neglect category pages, which is backwards. Category pages target the higher-volume commercial terms — "gold necklace sets", "industrial safety shoes" — while product pages compete for specific model names with far less traffic.
eCommerce SEO also has technical problems retail sites do not: faceted navigation generating thousands of near-duplicate URLs, out-of-stock products bleeding authority, and pagination that hides deep inventory from crawlers.
We handle both sides — the technical structure that lets a large catalogue be crawled sensibly, and the content that makes category pages worth ranking.
What's included
- Category page keyword research and optimisation
- Product title and description structure at scale
- Product and Offer schema for rich results
- Faceted navigation and parameter handling
- Out-of-stock and discontinued product strategy
- Pagination and crawl budget management
- Internal linking between categories and products
- Review schema for star ratings in results
How we work
- 01 Audit Technical and content audit. You get the findings either way.
- 02 Research What your customers actually search, with volume and difficulty.
- 03 Fix Speed, indexing, structure and schema. Usually the fastest gains.
- 04 Build authority Content that answers real queries, plus ethical links and citations.
- 05 Report Monthly reporting against enquiries, with next month's priorities agreed.
What you receive
- Category optimisation plan
- Optimised category content
- Product schema implementation
- Technical fixes
- Monthly report
Questions people ask
Should I optimise products or categories first?
Categories, almost always. They target the terms with real volume and commercial intent.
What do I do with out-of-stock products?
Keep the page live with alternatives suggested if it will return. Redirect to the category if it will not. Deleting the page throws away the authority it earned.
Can I get star ratings in Google results?
Yes, with review schema and genuine reviews. It noticeably improves click-through on competitive listings.