Website Development & SEO
Met Heat
Industrial heating
The brief
Met-Heat supplies industrial heating systems. The work covered both the public site and the software the business runs on internally — two jobs that are usually bought from two suppliers and then never quite fit together.
The challenge
A specialist manufacturer competes against much larger firms in search results. Ranking for the broad category was never realistic; the opportunity was in the specific processes and applications the larger firms describe only in passing.
The result
The site is built around those specific terms rather than the generic category, and the pages answer the technical questions that come before an enquiry instead of leaving them to a phone call.
The work
Every piece we delivered
3 files, in the order the work happened.
