Shopify & hosted stores
AyurAahar
Cooking boxes, classes and gifting, with a clear local focus.
The brief
AyurAahar serves customers in Munich through several related offers: cooking boxes, cookery classes, catering and a streetfood stand. The storefront needs to make those differences clear. Someone choosing ingredients for an evening at home has a different question from a team arranging an event.
The website introduces each route in German, then connects it to product or service information. Cooking-box descriptions, ingredients and allergens, local delivery context and course information support the decisions around the food.
The design problem
The range combines products and experiences. Cooking boxes, classes and vouchers can sit in the shop, while catering and the streetfood stand begin with an enquiry. A visitor needs to recognise the right route without first understanding the business structure.
Food information also has to stay specific. Ingredients, allergens and preparation belong with the relevant box. Local delivery conditions need to be visible before a shopper assumes the store serves a wider area.
The approach
The homepage introduces four named ways to engage with AyurAahar: Kochbox, Kochkurs, Catering and Streetfood-Stand. Each has a short explanation and a direct next action. Cooking-box content explains the role of ingredients, measured spices and a recipe, with a separate route to ingredient and allergen information.
Course content identifies the experience and the languages used. Gifting has a distinct voucher route, while the store keeps its Munich delivery focus visible. The six-tastes section gives the food philosophy a place without turning the product journey into a set of medical claims.
The scope, item by item
Features & deliverables
- 01
Cooking-box catalogue
Individual dishes have product destinations, giving each box room for its own description and preparation context.
- 02
Ingredients and allergen information
A dedicated information route sits alongside the cooking-box journey so shoppers can inspect the relevant details.
- 03
Cooking classes
Course pages introduce the group experience, with language information explained on the website.
- 04
Gift vouchers
A dedicated voucher product gives gifting its own route and describes how the recipient can use it.
- 05
Catering enquiries
Catering has a separate enquiry path for celebrations and business events.
- 06
Streetfood-stand enquiries
A separate page addresses markets, festivals, company sites and private events.
- 07
Local delivery context
The site identifies Munich and its surrounding service area near the shopping introduction.
- 08
German customer content
The product and service presentation uses German for the local audience, with course-language information stated separately.
The thinking behind the work
Problems & design decisions
Products, experiences and event work need different routes.
The homepage names four offers and gives each a direct destination.
Food information has to remain attached to the right dish.
Product descriptions and the ingredient-and-allergen route support the cooking-box catalogue.
A local store needs to set delivery expectations early.
The Munich delivery context is visible beside the introduction to the shop.
A route through the product
From first visit to the next step
- 01Choose a cooking box, class or service
- 02Read the relevant food or experience information
- 03Check the local delivery or enquiry context
- 04Continue to the store or event enquiry
Look closer
Desktop, mobile and detail
Website presentation · 10 November 2026. Open an image to inspect it at full size.
Illustrated administration design
Administration & operations
A project-specific administration concept showing how the records, review stages and controls can be organised. The illustration uses example records.
- Cooking boxes
- Keep each dish and its recipe information together.
- Courses and vouchers
- Explain the experience and how gifting works.
- Catering and streetfood
- Keep event enquiries distinct from shop orders.
What the project delivers
The result
The storefront connects meal boxes, experiences and event enquiries through distinct routes. Product-level food information and visible local delivery context help a customer understand the offer before deciding what to order or enquire about.
About this project
What does the AyurAahar project demonstrate?
A Munich food storefront connecting Indian cooking boxes, cooking classes, gift vouchers, catering and streetfood enquiries.
What does the administration illustration show?
A project-specific administration concept showing how the records, review stages and controls can be organised. The illustration uses example records. It explains cooking boxes, courses and vouchers, catering and streetfood.
