E-commerce & Brand
Soul Arts, Australia
Handmade art and prints · Australia
The brief
Soul Arts sells handmade canvas paintings, fine-art prints and custom commissioned artwork to homes, designers and commercial spaces in Australia. Built end to end: Domain and DNS, hosting and mail, the build itself, the identity applied through it, the written content, the product and lifestyle photography, SSL and hardening, on-page SEO and the analytics behind it. One supplier, one set of artwork, one place to ask when something needs changing.
The challenge
Three quite different things are being sold at once — a finished handmade piece, a print of one, and a commission that does not exist yet. Each needs a different journey, and putting them on one storefront usually ends with the commission route buried. The designer and commercial audience also buys differently from a homeowner: in volume, to a brief, often to a deadline.
Our approach
Separate routes for browsing finished work, ordering prints, and requesting a commission, so none of the three is hidden behind another. A distinct path for designers and developers buying at volume. Collections organised by subject, because that is how a buyer with a wall in mind actually searches.
The result
A store where an individual buyer and a commercial one each have their own route, commissions are a first-class path rather than a contact form, and the whole thing — domain, hosting, mail, security, search — came from one supplier.
The build
The live site, on desktop and on a phone
Captured from the site as it is running now. Not a mockup — open it yourself.
