Custom websites & web apps
Purity Fine
A chemical catalogue with document discovery close to the product.
The brief
A laboratory buyer needs more than a product photograph. Grade, intended use and supporting documentation can decide whether a reagent is suitable. Purity Fine presents analytical chemistry products alongside the information a buyer uses to make that decision.
The website combines a product catalogue, an INSOLV range, manufacturing and quality information, and a document centre. The navigation reflects a technical purchasing process rather than treating every visit as a general brand introduction.
The design problem
A technical catalogue has several layers: product families, grades, application areas and documents. Flattening them into one long page would make the site difficult to use. Splitting them too far apart would separate a product from the evidence a buyer needs.
The document journey is particularly important. A certificate of analysis and a safety data sheet answer different questions and need distinct labels.
The approach
The homepage introduces product discovery and quotation enquiries together. A certificate and document centre names COA and MSDS search separately. Industry sections connect the catalogue to laboratories, pharmaceutical quality control, water testing and other applications.
Manufacturing and quality have their own destinations. The INSOLV range has a named catalogue route, making it easier to distinguish a partner range from the broader supplier offering.
The scope, item by item
Features & deliverables
- 01
Product catalogue
A product-led route gives laboratory buyers a starting point beyond the company introduction.
- 02
INSOLV range
A separately named catalogue route keeps the INSOLV range identifiable within the wider offering.
- 03
Certificate of Analysis search
The document centre names COA search explicitly so batch-related documentation has a recognisable entry point.
- 04
Safety document discovery
MSDS is listed separately from COA, preserving the distinction between safety information and analysis documentation.
- 05
Application sectors
Industry sections relate the range to analytical laboratories, pharmaceutical QC and other technical uses.
- 06
Manufacturing information
A manufacturing destination gives the production story more space than a small homepage claim.
- 07
Quality information
A quality section supports the due-diligence questions a laboratory buyer brings to a supplier.
- 08
Quotation and contact routes
Visitors can move from browsing to a quotation enquiry without treating a technical supply order as an ordinary retail purchase.
The thinking behind the work
Problems & design decisions
The buyer needs the product and its documentation.
The homepage gives document discovery a named position alongside catalogue discovery.
Different documents answer different questions.
COA and MSDS are presented as separate choices rather than one undifferentiated downloads area.
Technical buyers need supplier context before making contact.
Manufacturing, quality and application information remain accessible from the main navigation.
A route through the product
From first visit to the next step
- 01Choose a product family or application
- 02Inspect catalogue information
- 03Locate the relevant document route
- 04Request a quotation
Look closer
Desktop, mobile and detail
Website views captured on 9 November 2026. Open an image to inspect it at full size.
Illustrated administration design
Administration & operations
A project-specific administration concept showing how the records, review stages and controls can be organised. The illustration uses example records.
- Product records
- Describe family, grade and application in a consistent structure.
- Document library
- Separate analysis, safety and product information.
- Enquiry review
- Keep the requested product and documentation together.
What the project delivers
The result
The website combines catalogue browsing and technical document discovery in one business website. It gives a prospective buyer a route from an application or product family to a more informed quotation enquiry.
About this project
What does the Purity Fine project demonstrate?
A laboratory chemicals website combining product discovery, an INSOLV catalogue, certificate search, manufacturing information and quotation enquiries.
What does the administration illustration show?
A project-specific administration concept showing how the records, review stages and controls can be organised. The illustration uses example records. It explains product records, document library, enquiry review.
