Website Development & SEO
Shaimil Laboratories
Laboratory services
The brief
A laboratory whose customers — clinicians and institutional buyers — check credibility before they check anything else.
The challenge
Laboratory services are technical, and the audience is split: clinicians who want method and accreditation, and institutional buyers who want turnaround and reliability. Writing for one loses the other. The site had to carry the technical detail without becoming impenetrable to a first-time visitor deciding whether this is a laboratory they can send work to.
The result
A site that sets out the services, the methods behind them and the accreditation, structured so a clinician and a purchasing manager each reach what they need. We have no access to Shaimil's analytics and make no claim about traffic — what is verifiable is that the technical case a client used to have to ask for is now on the page.
The work
Every piece we delivered
1 file, in the order the work happened.
