Website Development & SEO
Sics
IT services
The brief
SICS provides software development, IT consulting and managed services. The work covered the website, the search side and the social accounts together, because in IT services all three are checked by the same prospect before they make contact.
The challenge
IT services is the most crowded category we work in, and every competitor makes the same claims in the same words. Differentiation could not come from adjectives; it had to come from being specific about what SICS actually does and for whom. The second problem was that buyers in this market check whether a supplier is currently active. A dormant social account does more damage than no account at all.
The result
A site that says what the company does in specific terms rather than category language, supported by search and social presence that shows the business is currently working rather than currently advertising.
