E-commerce & Brand
Tina Gupta Collection
Designer fashion
The brief
Tina Gupta Collection is a designer label selling bespoke and hand-picked luxury apparel. Fashion is bought on how it looks, so the site is a photography problem before it is a technical one. Delivered end to end: Domain and DNS, hosting and mail, the build itself, the identity applied through it, the written content, the product and lifestyle photography, SSL and hardening, on-page SEO and the analytics behind it. One supplier, one set of artwork, one place to ask when something needs changing.
The challenge
Luxury apparel online has to feel considered without becoming slow. Large photography is the entire proposition and also the thing that makes a store crawl, particularly on Indian mobile connections. Size, fit and fabric questions also decide whether an order is placed or abandoned, and none of them can be answered by a photograph alone.
Our approach
Product photography treated as the primary design material rather than as decoration, compressed and sized so the pages stay quick. Collections structured for browsing rather than searching, because nobody arrives knowing the SKU. Fit and fabric detail placed where the question occurs, not in a separate page.
The result
A store that presents the collections the way a boutique would, takes orders, and loads properly on a phone — with the domain, hosting, mail, certificate and search work all in one place.
The build
The live site, on desktop and on a phone
Captured from the site as it is running now. Not a mockup — open it yourself.
